GEO GLOSSARY
The percentage of sampled AI answers to buyer-relevant questions that name a brand at all, whether positively, neutrally or in passing.
Mention rate is the floor: a brand that is never mentioned cannot be recommended, ordered favorably or cited. MagRank AI weights it as the largest single component of its overall score for this reason — see the methodology for the exact weighting.
The model has little public information to draw on, the brand is newer or smaller than the competitors it defaults to, or the specific question phrasing steers toward a different category of answer (e.g. asking for "tools" when a brand is better known as a "service"). A single missing mention in a small sample is not conclusive; a pattern across many questions is.
See how these terms are used in practice in MagRank AI’s methodology.
