GEO GLOSSARY
A brand’s mentions divided by all distinct commercial brand mentions across the sampled answers, showing its visibility relative to competitors rather than in isolation.
Each brand is counted once per answer regardless of how many times it appears in that answer’s text, so a single answer naming five competing brands contributes one mention to each of their totals, not five to whichever is named most often.
Share of voice says nothing about order or sentiment on its own — a brand could hold a high share of voice while consistently being listed last or described unfavorably. Read it alongside mention order and sentiment rather than as a standalone score.
See how these terms are used in practice in MagRank AI’s methodology.
