BY INDUSTRY
AI visibility by industry.
What buyers ask AI assistants — and why it matters — differs by industry. Find the questions and dynamics that apply to yours.
B2B SaaS companies
Software buyers increasingly ask an AI assistant to shortlist and compare tools before ever visiting a vendor site, a review platform or a demo call.
E-commerce brands
Product research is moving into chat: shoppers ask an assistant to recommend, compare and vet products before they ever land on a product page.
Marketing & digital agencies
Agencies compete on trust and specialization more than price, and AI answers tend to surface names with a clear, specific niche rather than generalists.
Law, accounting & consulting firms
Trust and credentials carry disproportionate weight in professional services, and AI answers tend to favor firms whose expertise is stated plainly and publicly.
Local service businesses (home services & trades)
Local intent questions — "who’s reliable near me" — are some of the most common things people ask an AI assistant, and the answers often blend map-style listings with generated recommendations.
Real estate agencies & brokerages
Reputation and specialization — first-time buyers, luxury, investment, relocation — drive AI recommendations far more than raw listing volume.
Healthcare & wellness providers
Accuracy is unusually high-stakes in this category — a wrong but confident-sounding AI answer about insurance or availability creates real friction for a patient.
Financial services & fintech
Regulatory trust signals and transparent fee information are exactly the kind of verifiable facts AI systems prefer to cite over vague marketing claims.
Recruitment & staffing agencies
Specialization by industry, role seniority or contract type is the main thing that lets an AI system distinguish one staffing agency from another.