BY INDUSTRY
Agencies compete on trust and specialization more than price, and AI answers tend to surface names with a clear, specific niche rather than generalists.
An assistant asked for "the best agency for X" needs a confident answer for X specifically. A homepage that says "we do everything" gives a model nothing distinct to latch onto compared with a competitor who states a niche plainly.
Published, specific case studies with real outcomes are the kind of concrete claim a model can restate with confidence — generic testimonials without detail are far weaker source material.
Agency search is often "best [type] agency in [city] for [industry]" — three qualifiers at once. Pages that address only one of those dimensions miss most of the actual questions being asked.
Run a free scan to see how AI assistants currently describe your brand for questions like these, or browse the full GEO glossary and methodology behind it.
