BY INDUSTRY
Software buyers increasingly ask an AI assistant to shortlist and compare tools before ever visiting a vendor site, a review platform or a demo call.
A prospect who gets a confident shortlist from an assistant may never search further. Whether a product makes that shortlist is increasingly decided before a human ever opens a comparison spreadsheet.
G2, Capterra and similar review pages are exactly the kind of structured, comparison-friendly content models like to cite — a vendor whose own site lacks clear feature and pricing detail cedes that ground to third parties.
A public pricing page and honest "us vs. them" content give a model concrete, citable facts to work with; vague "contact us for pricing" positioning gives it nothing to quote.
Run a free scan to see how AI assistants currently describe your brand for questions like these, or browse the full GEO glossary and methodology behind it.
