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Example data
EXAMPLE WORKSPACE · All data below is illustrative, not actual AI findings.See your own visibility ↗
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How do I beat them?

Where a competitor beats you, where its credibility comes from, and which question to take back first.

Asana beats you on 5 of 5 buyer questions.

STRIKE HERE FIRST

“Which project management platforms are easiest to get started with?”

Why this question

AI recommends Asana in all 3 answers and you in 1 of 3 answers.

What to do

Show buyers why to choose Northstar over Asana for this question

Answer this question directly on your site, with a fair comparison against Asana, so AI has a page of yours to cite here.

WHERE ASANA GETS ITS CREDIBILITY

1 site AI cites alongside Asana never appears alongside you: capterra.com.

Supporting evidence
Appeared in 15 sampled answers and was recommended 15 times. The listed domains were cited in the same answers. This is an association, not proof that a source caused the recommendation.

Buyer questions Asana wins that you don't

QUESTIONBUYER INTENTYOUR RATEASANA'S RATE
Which project management platforms are easiest to get started with?Comparing options1 of 3 answersAll 3 answers
What software helps remote teams keep projects on track?Comparing options1 of 3 answersAll 3 answers
What are the best project management tools for growing teams?Ready to choose2 of 3 answersAll 3 answers
Which project management tools offer transparent pricing?Ready to choose2 of 3 answersAll 3 answers
What are good project management alternatives for small agencies?Ready to choose2 of 3 answersAll 3 answers

Sources cited with Asana, not with you

What changes the recommendation (Recommendation DNA)

When buyers mention “Agencies under 20 people”, AI recommends you ahead of Asana.

Asana is recommended in 4 of 6 answers to the original question, and in 2 of 6 answers when buyers mention “Agencies under 20 people”.

When buyers mention “Budget under $10 per user/month”, AI recommends you ahead of Asana.

Asana is recommended in 4 of 6 answers to the original question, and in 1 of 6 answers when buyers mention “Budget under $10 per user/month”.

When buyers mention “Large enterprises”, AI recommends Asana instead of you.

You are recommended in 3 of 6 answers to the original question, and in none of the 6 answers when buyers mention “Large enterprises”.

When buyers mention “Gantt charts”, AI recommends Asana instead of you.

You are recommended in 3 of 6 answers to the original question, and in 1 of 6 answers when buyers mention “Gantt charts”.

Recommended actions

  • Publish a pricing page that compares plans for growing teams Quick win
  • Create a page for small agencies with real client workflows

ILLUSTRATIVE EXAMPLE. All numbers, answers and competitor associations in this report are invented to demonstrate the interface. They are not research findings or actual provider results.

Illustrative example. No website was crawled and no provider was queried. Mention position means first appearance among the extracted brands, not a search ranking. How the score works →